CARU Issues Compliance Warning Regarding Children's Advertising in the Metaverse – Lexology

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BBB National Programs' Children's Advertising Review Unit issued a Compliance Warning, advising marketers that CARU's advertising guidelines apply to advertising in the metaverse. The warning emphasizes that its guidelines apply to all advertising, in any medium, directed to children under the age of thirteen.
CARU's director, Mamie Kresses, explained, "Our warning puts advertisers, brands, influencers and endorsers, developers, and others on notice that CARU’s Advertising Guidelines apply to advertising in the metaverse and that BBB National Programs' CARU will strictly enforce its Guidelines against metaverse advertising."
CARU advised that advertisers should be "particularly cautious" in the following areas:
By issuing this Compliance Warning, CARU is sending a clear signal to marketers that advertising in the metaverse is one of its top priorities and that it intends to "strictly enforce" is guidelines in connection with metaverse-related advertising.
"Our warning puts advertisers, brands, influencers and endorsers, developers, and others on notice that CARU’s Advertising Guidelines apply to advertising in the metaverse and that BBB National Programs' CARU will strictly enforce its Guidelines against metaverse advertising" — Mamie Kresses, Vice President, CARU
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