Global marketing group, The Audience Collective, launches in the Middle East – ZAWYA

Headquartered in Dubai, The Audience Collective will bring specialist expertise across brand, research, digital, media and marketing to the UAE from across the globe
The Audience Collective, an innovative, insight-driven collection of specialist agencies has announced its latest expansion into The Middle East. 
Teaming talent with technology, The Audience Collective is a global communications group which employs over 220 specialists in twelve offices across all aspects of the marketing mix. From branding, research, strategy, data analytics and profiling through to PR, social media, events, search, digital media buying, web design and development.
Creating momentum for some of the world’s biggest brands, existing clients in the portfolio include Amazon, BMW, BP, Debenhams, Kodak, Nestle, Rolls Royce, Bahrain FinTech Institute, Bateel, Vodafone and Waitrose.
The opening of a new Dubai-based division will further bolster The Audience Collective's global ambitions, giving the company new opportunities to showcase its unrivalled expertise in a new market.
Jess Hickman is leading the group’s entry into market, working closely with the local team which is spearheaded with Marija Raisi, Marketing & Sales Director for the United Arab Emirates.
Jess Hickman, Managing Director at Audience Collective ME, said:
“Whilst we are already working with brands based in The Middle East, having a local office and team on the ground will undoubtedly fast-track our growth in this market. Early feedback suggests that many brands are fed up of working with lots of different marketing companies and whilst they will continue to seek specialist expertise, they prefer to receive it from one team and agency group. That’s exactly why we believe that launching The Audience Collective in UAE will bring something fresh and different to the scene at exactly the right time.”
Tamarind Wilson-Flint, CEO for The Audience Collective Middle East, said: “The Middle Eastern market represents huge potential for our team, and we expect the Dubai base to be the perfect springboard to launch our offering throughout the region.
“This move is simply another milestone on our trajectory of rapid global growth, which is going from strength to strength. We are confident that our unique, insight-led specialist model will appeal locally.”
For more information, visit
Media Enquiries:
The Lucre Group
[email protected]
About Audience Collective
Audience Collective is an insight-driven, creatively-fuelled, technology-savvy group of agencies that helps brands better connect with their audience in a meaningful way. Founded in 2019, the group has rapidly grown to encompass eight leading marketing and communications agencies with bases across the UK, Ireland and US, working with over 390 organisations in a wide range of sectors.
The intrinsic strengths of Audience Collective’s specialist teams are at the crux of the groups’ ability to deliver holistic, industry-leading campaigns. The group draws together the expertise from digital media strategy house, Crunch; digital brand communications and advertising agency, Ponderosa; market research and insight agency, Spark; search savvy PR and content agency, The Lucre Group; higher education marketing specialist, UNICOM; full commercial data service, VIDEMUS, and Ecommerce performance agency, Evolution.
The Audience Collective will continue to deepen and strengthen the skills under each specialism, launching new offerings to meet market demand, whilst ensuring the best employment of the group’s collective skills. Within five years, Audience Collective will be a £100m business operating in over 50 markets, with offices in five countries.
For more information, please visit

© Press Release 2022
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.


Leave a Comment

Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

Welcome to FactsPrime

Sorry, We have detected that you have activated Ad-Blocker. Please Consider supporting us by disabling your Ad Blocker, It helps us in maintaining this website. To View the content, Please disable adblocker and refresh the page.

Thank You !!!