Miami to rename FTX Arena after basketball team and Miami-Dade County cut ties with crypto company – Axios

Exterior view of FTX Arena. Photo: Megan Briggs/Getty Images
Naming rights to the Miami Heat's arena are up for grabs.
Why it matters: The epic collapse of FTX impacts not just those directly involved in the crypto company but also all of the marketing dollars it spread across the sports industry.
Driving the news: The Miami Heat and Miami-Dade County released a joint statement on Friday that they terminated their business relationship with FTX.
Context: Crypto companies became one of the fastest-growing sponsors in sports, having collectively spent about $208.5 million in sponsorship rights fees across the top five professional leagues — NBA, NFL, MLB, NHL and MLS — over the past year.


Leave a Comment

Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

Welcome to FactsPrime

Sorry, We have detected that you have activated Ad-Blocker. Please Consider supporting us by disabling your Ad Blocker, It helps us in maintaining this website. To View the content, Please disable adblocker and refresh the page.

Thank You !!!