New Salesforce research finds UAE marketers determined despite headwinds – ZAWYA

Experimenting with new marketing strategies is UAE marketers’ No. 1 priority, while balancing personalization with customer comfort levels is their No. 1 challenge
Dubai, UAE: — Salesforce (NYSE: CRM), the global leader in CRM, has released its eighth annual State of Marketing report. In the report, UAE marketers say their work provides increasing value despite macroeconomic and labor headwinds. The report also reveals how marketers in the countries surveyed are adapting to changes in privacy regulations — all while managing more data sources than ever before.
86 percent of UAE marketers say their work provides greater value than it did a year ago. However, they face an uphill battle in an uncertain economy: 19% of UAE marketers cited budgetary constraints and 59% agreed that customer expectations are more difficult to meet than they were a year ago.
To help meet the moment, marketers are focusing on:
 “Organisations in the UAE are increasingly looking to their CMO and their marketing teams to meet the challenge presented by customers’ digital-first expectations. There are also growing concerns about budgetary restraints and the ability to do more with less in the face of global economic headwinds, and the need to accommodate evolving data privacy requirements to prepare for a cookieless future,” said Robbie Kearns, Senior Regional Vice President, Salesforce.
The trends revealed in the State of Marketing report were collected from a survey of 6,000 marketing leaders across 35 countries and six continents, including 100 from the UAE. Insights include the following:
About Salesforce
Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit:
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