Partnership Seeks to Boost Southwest Virginia Colorectal Cancer Screening Rates – UVA Health Newsroom

Building on a successful pilot program that increased colorectal cancer screening rates among its patients, the Community Health Center of the New River Valley is expanding its partnership with UVA Cancer Center, seeking to boost screening rates to 80% of eligible patients.
Backed by a three-year, $600,000 grant from the Jeffress Trust Grant Program, the two centers will hire a cancer screening navigator for the Community Health Center of the New River Valley’s three locations to help make it easier for patients to access these potentially lifesaving screenings. The community health center serves all patients, regardless of their insurance status or ability to pay.
“To be able to bring more personalized care to our patients through use of a cancer screening navigator, we will hopefully break down some barriers of the fear of both colorectal cancer screening and cancer diagnosis in general,” said Michelle Brauns, chief executive officer of Community Health Center of the New River Valley. “Early diagnosis generally leads to more effective treatment and a better outlook for both the patient and families.”
Colorectal cancer is the third leading cause of death among men and women. Of the new cases of colorectal cancer reported each year, 10.5% occur in individuals under 50 years of age. According to the U.S. Preventive Services Task Force, colorectal cancer diagnoses among Americans ages 40 to 49 have increased by almost 15%. Based on these findings, the task force updated the colorectal cancer screening guidelines in 2021, reducing the age for starting screenings for most Americans from 50 to 45.
With support from an integrated Translational Health Research Institute of Virginia (iTHRIV) grant, the partnership between the community health center and UVA Cancer Center has already had success in boosting screening rates by getting more patients to complete stool-based screenings that can be completed at home. An 18-month pilot program that ran from 2019-2021 and used a mix of automated reminders through a patient’s electronic medical record and phone call reminders helped increase the percentage of eligible patients screened from 30.5% to 47.3%.
To help get even more patients screened in the years ahead and reach the national guidelines of having 80% of eligible patients screened, the cancer screening navigator will be combined with other changes at the community health center. Among the initiatives will be developing more patient friendly educational materials on the value of screenings and providing additional training for the community health center’s staff.
“We know that colorectal cancer screenings save lives,” said Jamie Zoellner, PhD, from UVA’s Department of Public Health Sciences. “Initiating a cancer screening navigation program within Community Health Center of the New River Valley will allow us to support providers’ capacity to increase colorectal cancer screening referrals and follow-through among their patients. It will also allow us to address many of the screenings barriers often reported by patients such as fear, cost and lack of transportation.”
The partnership’s long-term goal is to take what they learn from the colorectal cancer screening project to build a broader approach to preventing cancer and approaching cancer care in Southwest Virginia, including expanded screening programs for other types of cancer, such as lung and breast cancer.
“The commitment of the Community Health Center of the New River Valley to increase colorectal cancer screening among underserved and uninsured patients is unmatched. With their leadership and collaboration, we hope to build a successful cancer screening navigation program that can be sustained beyond the initial years of grant funding and save many lives through early detection,” Zoellner said. “If successful, we have visions of addressing other high-priority cancers in the future and partnering with other safety-net clinics.”
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