Serena Williams Forever Changed How Brands See Female Athletes – Bloomberg

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Serena Williams waves to the crowd at the US Open
and

Serena Williams's US Open adventure is over, capping a glittering 27-year career that defined a new era of tennis and inspired sponsors to take female athletes more seriously.
Williams lost to Australia’s Ajla Tomljanovic in three sets at Arthur Ashe Stadium in New York on Friday, a day after she and her sister Venus exited the doubles competition after a first-round loss.

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