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Ready to tap into the power of TikTok SEO and reach more TikTok users? Here’s what you need to know.
Every day, more users are realizing the power of TikTok content to boost their overall marketing strategy and maximize conversions. You could be the next TikTok success story!
One of the best things you can develop when working to build your TikTok audience is your SEO strategy. Using the power of SEO, or search engine optimization, you can increase your reach and social media engagement.
Wondering where to begin when it comes to establishing a TikTok SEO strategy? Here’s what you need to know if you want to start turning your TikTok account into a keyword masterpiece right now!
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Just like SEO on other websites or social media platforms, TikTok SEO relies on keywords to control the algorithm and target users with content they care about.
However, TikTok’s SEO system is able to extract keyword data from a variety of locations. Far from relying on captions alone, TikTok can recognize keywords that appear in hashtags, subtitles, and even onscreen text. That’s what makes the TikTok social media platform so powerful for organic search visibility!
The more relevant your key terms are to your target audience, the more likely it is that your videos will rank in TikTok search results, helping you boost your marketing power and reach more users online. That’s the key to account growth!
According to recent research, more and more young social media users are turning to TikTok and other social platforms as an alternative to web-based search engines, like Google.
By using the right keywords that relate to commonly searched terms in your niche or subject area, you can help your videos on their way to user search results.
When you create content with effective SEO in place, you can take advantage of all brand reach opportunities, helping your content rank and connecting your content with users in your target audience.
Over time, a TikTok SEO strategy will help you to build a loyal following for your business, as well as improve engagement and conversions. You might even be more likely to go viral with trending content!
Before you worry about optimizing your videos, it’s a good idea to make sure that your profile is set up for success. There are ways you can incorporate SEO for your account, even before you’ve shared any content.
First, it’s important to consider your TikTok name and handle. These details can make a big difference in discovery opportunities on the app.
When setting up your TikTok account, think about your brand and how you want it to be perceived. Consider your audience and how these users spend their time on TikTok.
With these details in mind, try to choose a TikTok name and handle that represents your branding effectively and include at least one primary keyword relating to your niche. Don’t forget to keep your business name centred for extra brand recognition!
[Let’s add a screenshot of Plann’s TikTok bio here as an example].
Next, it’s time to work on your TikTok bio. This is your chance to offer a brief description of your account and the kind of content you plan to share.
When writing your TikTok bio, keep your audience and video strategy in mind, and try to be as clear and concise as possible in communicating your brand’s mission and product or service offer.
In your TikTok bio, aim to use at least three or four key terms that relate closely to your content, your business, and your audience. A well-placed keyword can quickly turn into an algorithm boost.
Once you’ve finalized your account name, handle, and bio, you’re ready to check on the rest of your TikTok account. This is an opportunity for extra branding and last-minute SEO.
Use TikTok’s website link feature to connect your online presence and link users to your business website–or another social media channel. You can even use a bulk linking tool to add multiple links at once!
Keeping your links up to date on TikTok is important for maintaining updated SEO. Even more importantly, it ensures that all your SEO work has a purpose, as it makes it easy for your audience to follow your journey and purchase your products/services.
When your account SEO is in decent shape, turn to your videos! Every video you share on TikTok has the power to add something new to your SEO strategy. Never miss a chance for growth!
TikTok captions are the most obvious place to get started with SEO, as this is where you get to briefly describe any video you share.
When writing captions for your TikTok videos, try to keep things simple and to the point while incorporating a few relevant keywords that relate to your video and your account in general.
Describing your content effectively with keyword integration can make it easier for TikTok’s algorithm to categorize the videos you create and share them with your followers and non-followers alike, through search and the feed.
Next up are hashtags! On TikTok, a hashtag is a powerful SEO tool, helping you engage with trends and clarify what your content is about.
For every TikTok video you post, it’s helpful to include between two and five hashtags, each of them relating specifically to the video’s content. Adding these to your video’s caption is quick and easy.
TikTok’s search feature can extract information from the hashtags you use before showing your video to new TikTok users. This can help you ensure that the content you create achieves optimal reach results.
Finally, it’s important to remember that TikTok isn’t just about what you write. It’s also about the visual content you produce! The TikTok app can use in-video text to inform search data.
When creating a TikTok video, don’t be afraid to use all the features available to you. Generate subtitles, which can improve content accessibility while giving your SEO a boost. Add onscreen text that features keywords you know will matter to your followers.
In addition to considering SEO from a video production perspective, it’s a good idea to think about your planning. Know what users search frequently on TikTok, and get on board with trends while they’re popular.
Developing and maintaining an effective TikTok marketing strategy doesn’t have to be a challenge if you know what you’re doing. Keep these simple tips in mind.
You can’t succeed at SEO unless you know which keywords you’re working with! Brainstorm keywords that relate closely to your business, and use the TikTok search bar autosuggest feature to find out what users are looking for on the app.
Above all, TikTok is a short-form video-sharing app, so your videos need to be in top shape. Know your keywords ahead of time, and aim to create unique, engaging videos that include a hook and a clear call to action.
As with any social strategy, SEO isn’t likely to work overnight. Instead of giving up on TikTok SEO, keep trying to boost your content in search results, and continue looking for new ways to integrate your keywords.
Ready to hit the ground running with TikTok SEO? Take the stress out of being a content creator by Plann’ing ahead. Sign up for a free 7-day trial of Plann Pro today.
Engage your audience and maximize your reach with these insider tips
Shannon Jade is an author, editor, and marketer currently based in Melbourne, Australia. She holds a BA in creative writing, professional writing, and publishing and is always working on her next story. When she’s not writing, Shannon can usually be found reading a book, drinking a cup of tea, or talking about books on social media.
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