Voice: Purpose Strategy Will Future-Proof Your Brand – Adweek

August 16, 2022
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Raise your hand if you’ve noticed an astounding grocery bill in the past few months. Me too.
Jacqueline Babb is a senior lecturer, director of the IMC program at Northwestern University and a member of the Adweek Academic Council.
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Adweek is the leading source of news and insight serving the brand marketing ecosystem.


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