Web3's Environmental Trade-Offs Raise Concerns Among Marketers – Adweek

November 14, 2022

Early on Sept. 15, dozens of Ethereum developers gathered on a Zoom call hosted by nonprofit Ethereum Foundation. The purpose of the call was to celebrate the successful architecture upgrade, or “merge,” from a type of blockchain known as “proof of work,” which has been running since 2015, to a new blockchain called “proof of stake.” In the long run, this switch could be bullish for crypto investors, eventually leading to more users.

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Early on Sept. 15, dozens of Ethereum developers gathered on a Zoom call hosted by nonprofit Ethereum Foundation. The purpose of the call was to celebrate the successful architecture upgrade, or “merge,” from a type of blockchain known as “proof of work,” which has been running since 2015, to a new blockchain called “proof of stake.” In the long run, this switch could be bullish for crypto investors, eventually leading to more users.
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This story first appeared in the Nov. 14, 2022, issue of Adweek magazine. Click here to subscribe.
Trishla is an Adweek staff reporter covering tech policy.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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