What Does Metaverse Fashion Week Mean for Marketers? – Adweek

March 24, 2022
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Customize your avatar in Hugo’s latest NFT and connect your crypto wallet—Metaverse Fashion Week (MVFW) is here. Iconic luxury brands like Dolce & Gabbana, Dundas and Etro are partaking, and the activities this week matter more than you might think.
Kirsten Allegri Williams is CMO of Optimizely.
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Adweek is the leading source of news and insight serving the brand marketing ecosystem.

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